Acumen Media Intelligence

goes beyond anything an ordinary press clipping service can do, adding extensive value by putting you in control. Unlike normal press clipping companies which monitor your organization from today forward and only in requested media, Acumen’s extensive documentation and indexing center monitors print, broadcast and internet media sources 24/7, then digitally and instantly delivers the original image, audio or video clip to clients. Archives since 1998 for print media, 2002 for internet and 2008 for television allow you to compare your and your competitors’ media coverage and advertising campaigns historically as well as currently.

Quantitative Media Analysis

Clients can generate on-demand statistical reports for media coverage of their own company, its competitors or any group of companies in their selected subscription. These charts and graphs offer the added benefit of being able to perform comparative analysis of media coverage over a specified time period. Categorization of topics and grouping of media articles and advertisements Classifying media monitoring clips and identifying onitoring clips and identifying Main headlines and media mentions Journalists and columnists Date and circulation of media source Type of content and media News/editorial/advertisement Print/broadcast/internet Page number and placement for print content; time for broadcast content; URL for internet content Metadata and brief summary for each article or clip

How will Media Monitoring and Analysis Benefit You?

Daily monitoring of your company's coverage and image in the media keeps you up to date on how your reputation and products are covered in the media Daily monitoring of your competitor's coverage and image in the media gives you the advantage of gathering competitive intelligence on new products and initiatives, allowing you the chance to respond quickly and effectively to competition Tracking of regional and international industry news, trends and opportunities keeps you informed on business development opportunities and potential obstacles in the region Provides you with statistical measures reflecting your company's position in the media by measuring positive, negative and neutral opinions, presenting you with an accurate media landscape for a given company or project   Customized interface allows you to track coverage by company, brand, product or campaign

Vertical Segmentation

Automotive: commercial and passenger cars, trucks & vehicles, accessories, automotive supplies Consumer Goods: clothing, footwear, cosmetics, furniture, cleaning & detergents, white products, health & beauty aids Electronics & Computers: hardware, software, computers, electronic devices, electric devices, televisions Energy: natural gas, petroleum, refined products, electricity, nuclear energy, alternative energy Financial: governmental banking, commercial banking, investment and development banking, Islamic banking, life and non-life insurance companies, investment companies, financial services, stocks and money exchange Food & Beverage: meat products, dairy products, bakery products, edible oils, canned food, fast food, baby food, chips & snacks, refreshment drinks, bottled water Media: satellite television & radio, terrestrial television & radio, newspapers & magazines, internet, advertising agencies   Real Estate:construction materials, construction companies, residential & commercial projects, brokerage & marketing   Telecommunication: fixed-line telecom operators, mobile cellular phone network operators, network providers for telephones and mobiles, ISPs/internet service providers, mobile handset manufacturers, mobile distributors & accessories Travel & Tourism: governmental organizations, airlines, travel agencies, tourism companies, hotels, resorts & cruises