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Acumen Services
Customized Client Intranet Page – Direct Access
Your secure intranet page gives you everything at a glance with direct access to your daily monitoring, clips, and on-demand statistics and reports.
Advanced Search Tools – Focus
You can specify the exact terms you need and refine the details by organization or proper name, country, industry, and time period. A further filtered and extracted results page saves you time and focuses you on only the most relevant items.
Time Periods – Logical Sequence
The logical sequence of our categories uses multiple scopes, time periods, and depth. This not only simplifies your search, but offers an enhanced user experience and service functionality.
Up-to-Date Content– Timely Awareness
Having the right information at the right time is absolutely essential for the executive decision maker Because Acumen monitors everything 24/7 and doesn’t rely on creating traditional press clipping accounts; we have your media coverage and comparative statistical analyses whenever and wherever you need it.
Media Clips and Archive – Depth
Having the original image available at your fingertips gives you the advantage to delve into the precise details of the newspaper, magazine, internet, television, and radio cli.ps For special requests, we offer archival records to provide additional background information.
Statistical Media Analysis – Positioning
Do you know where you stand in the media coverage of your industry? Acumen goes beyond compiling and listing the number of media mentions. Our quantitative media analysis places your coverage side by side with other organizations and provides a tool to determine Market Share of Voice for various organizations, executives and issues.
Media Indicator – Measurement
This proprietary quantitative analysis gallows an at-a-glance review using graphs and charts. By identifying the trends and fluctuations within your coverage, you are able to more closely track your media image and its influence on your customers or clients.
Competitor Analysis – Opportunities
Knowing your competitors activities and public plans can greatly enhance your ability to determine opportunities in your market. Acumen allows you to track your competitors by event, brand, product, or press release.
Qualitative Media Analysis – Understanding
Knowing information isn’t always enough. By following what activities, executives, products or issues are being covered, through tracking media outlets, journalists, or columnists, you gain insight into future announcements. Tracking positive, negative and neutral trends in editorials shows you how you’re perceived by respected columnists. Acumen gives you a powerful tool to better understand your interactions with the media.
Media Due Diligence
The unique and comprehensive media monitoring with its archive of more than 12 years of accumulative media coverage for thousands of companies and organizations gives very powerful tools and resources to uncover media images for any company and its competitors.
Media Image – Insight
Insightful qualitative analysis of an executive or organization’s media image can influence your next steps. What is the media message? Acumen’s customized media image report identifies the biases, characteristics and actions of the source, detailing your image in the media. Further information available upon request.